Mission, Vision, Values

Our Mission: To produce innovative, high quality products for the responsible enjoyment of our consumers in moments of leisure and social interaction.

Our Vision: To consolidate our position as the Mallorcan group of reference at a national and international level in the elaboration, production and distribution of distillates and wines.

And our Values:

  • Commitment to our land and local produce;
  • Passion
  • Effort
  • Excellence
  • Teamwork
  • Professionalism
  • Continuous improvement and innovation.


For our Mission and Vision to be successful, our Strategic Objectives must be the following:

  1. To open up new markets, both national and international
  2. To prioritise R&D&I as a source of competitive advantage.
  3. To improve, optimise and make our production processes profitable.
  4. Maximise the group’s human capital through investment in training and talent retention.
  5. Motivate our teams through autonomy, individual responsibility and results-based management.
  6. To have the best equipment and infrastructure for the production and distribution of our products.