Mission, Vision, Values
Our Mission: To produce innovative, high quality products for the responsible enjoyment of our consumers in moments of leisure and social interaction.
Our Vision: To consolidate our position as the Mallorcan group of reference at a national and international level in the elaboration, production and distribution of distillates and wines.
And our Values:
- Commitment to our land and local produce;
- Continuous improvement and innovation.
For our Mission and Vision to be successful, our Strategic Objectives must be the following:
- To open up new markets, both national and international
- To prioritise R&D&I as a source of competitive advantage.
- To improve, optimise and make our production processes profitable.
- Maximise the group’s human capital through investment in training and talent retention.
- Motivate our teams through autonomy, individual responsibility and results-based management.
- To have the best equipment and infrastructure for the production and distribution of our products.